Meta Tests 'Hatch' AI Assistant That Can Fill Out Forms and Shop
Meta is testing an AI assistant internally codenamed 'Hatch' that can fill out forms, shop, conduct deep research, and 'do anything you can do on the web,' according to an internal memo.
Meta is testing an AI assistant internally codenamed "Hatch," which, according to an internal memo, can fill out forms, shop, conduct deep research, and "do anything you can do on the web." Business Insider reported the news on Thursday (Aug. 27). Hatch is positioned as a personal agent for everyday consumers, with stronger memory capabilities than most AI models, and allows users to approve sensitive actions before they are executed.
According to the report, Hatch has been trained to access websites such as DoorDash, Etsy, Reddit, Yelp, and Outlook. Early prototypes feature a customizable dashboard showcasing skills or tools created by the agent. Meta has not yet announced a release date or pricing, but earlier reports suggested the product could debut within weeks, with tiered pricing under consideration—premium subscriptions could reach up to $199.99 per month.
Hatch has been available for testing to Meta employees outside its AI labs since last month. If officially launched, it could join Meta's existing AI models, coding agents, and advertising products as a new avenue for monetizing its AI investments. Meta did not respond to PYMNTS' request for comment.
Source: https://www.pymnts.com/news/artificial-intelligence/2026/meta-tests-hatch-ai-assistant-can-fill-out-forms-buy-products/
Provenance & status
- Byline
- OceanAlt Editorial
- First published
- 2026-08-28
- Last updated
- 2026-09-01
- Content type
- Newsflash
- Source material
- View original ↗
Related reading
South Korea's President Confirms AI Role in Attacks on Seven Financial Firms: A Look at the Attack Chain
NVIDIA Open-Sources Agent Security Platform: Another Piece in the Agent Security Infrastructure, from Testing to Deployment
Robinhood Lets AI Agents Trade Without Per-Order Approval — and Clients Bear the Losses
Paste a payee address before you pay and see whether it's on a sanctions list, through a mixer, or tagged for fraud.
This judgement can sit inside your own product
One line of code; it touches neither your CSS nor your JS. The same pre-settlement judgement can appear in your articles, on your wallet's confirmation screen, or as an endpoint your agent calls before it pays.