JPMorgan Payments and Mastercard Invest in Agentic Commerce Startup firmly
The two payments giants have taken a stake in firmly, a startup enabling AI agents to complete purchases and payments, as the race to build infrastructure for agent-driven transactions heats up.
JPMorgan Payments and Mastercard have invested in agentic commerce startup firmly, according to Finextra Research. The amount was not disclosed.
firmly's business focuses on enabling AI agents to place orders and make payments within transaction flows. The simultaneous investment by a major payments processor and a card network is part of the company's early-stage funding round.
Both institutions have been advancing payment capabilities for AI agents in recent years: Mastercard has already opened its Agent Pay framework to developers, while JPMorgan Payments has been building out its merchant acquiring and settlement offerings. The specific terms of the investment have not been made public.
Source: https://news.google.com/rss/articles/CBMiugFBVV95cUxOdFV0SzBWRXI5cFhkcGlKaHY1VXNiZE5zRVR4NXpmUW1KMDlDZHN4RHl1UzVpbTBKNHdNcW1XZ0JEUEx6SnNpVWF6Ymx2TnlRRzNwWjdrdEZnWGM2TFBabzFiRDlKWjRXcGhTNFpyei1IUlhLbm1WU29xZ19vMGtSb1JtWGNPek5DLWQyaTlZdDdXcXQ3TWhtNlFmeTd3ZEUxYjVLUUFBRlpOREE2UEtXRTg3Vm14b2lKdVE?oc=5
Provenance & status
- Byline
- OceanAlt Editorial
- First published
- 2026-11-08
- Last updated
- 2026-11-08
- Content type
- Newsflash
- Source material
- View original ↗
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