OpenAI Launches Verified 'Business Agents' Inside ChatGPT, Starting with U.S. E-Commerce

OpenAI announced on November 10, 2026, that ChatGPT will introduce verified "Business Agents"—AI agents created by brands to represent their businesses in conversations with users. The feature is initially available to "eligible" e-commerce and online service businesses in the United States, launching in beta alongside a suite of enterprise-facing tools.

When a Business Agent created by a company appears in a ChatGPT response, users can converse with it to ask about product and service details, or to follow up on the differences between two products. Companies can set the agent's instructions and business context themselves, determining how it responds. OpenAI says such conversations will be clearly labeled and kept separate from the user's main chat.

Businesses must claim their organizational identity and complete verification through a feature called Business Hub to receive the "verified" badge. Benji Shomair, vice president of commercialization, said at a briefing that different verification methods apply to different businesses, and that OpenAI is not disclosing the specific methods for now. Business Hub also provides companies with data on how they are mentioned in ChatGPT responses and on popular "discovery topics."

In a blog post, OpenAI described this as an early step toward integrating businesses more deeply into ChatGPT, starting with accurate business information, usable data insights, and conversations; it will later explore other ways for businesses to reach customers, both within and outside ChatGPT, directly or through agents.

Source: https://www.theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub